Transformative Lessons from $100m LEADS Book Launch!"; How I plan to sell my services to make $1m in 10 years
Hey Guys,
I was on Alex Hormozi's live book launch on Saturday, which was worth every minute, it was a 2hours event that really hold the keys to changing one's life. The book is titled $100m LEADS, it's the second edition after its predecessor $100m OFFERS. The book entirely entails the art and mastery of getting leads (customers) and turning them into sales. The sequence goes as thus LEADS>OFFER>SALES. Today I'm gonna share everything I learnt from the event and how I’m gonna implement it to make a million dollars in 10 years with my craft.
The rule of sales that I've learnt so far is that you must give out for free before you start making sales. This can be done by creating valuable content about your craft for a reasonable period of time (6months-1 year). Trust me when I say this because some people think of it as a waste of time and they're never gonna make sales if they do something for free. When you give out content about your craft for free, this is what you get;
You get to test out the authenticity of your craft or product
You build an audience of similar interests along the line who become your clients in the long run.
And lastly when you give out something for free, do it in exchange for a referral and then those people you can charge money from and make sales.
The only two people that can get you clients is you and other people. So, there are 4 ways you can get clients and make sales although these steps need iterations and persistence to master.
Warm Outreach; which involves randomly reaching out to people you know (friends, families, colleagues) and selling free products or services to them. This method is very efficient because they're people you know, and they'll be willing to help you. Do this for 2-3 times and finally on the third time, sell your service in exchange for referral to someone who they know that needs it. Note that it isn't everybody that will give you referrals but, the few that gives you are LEADS that give you clients.
Cold Outreach; This is similar the latter but in this case, you're sending out cold messages to random strangers online who might need your service or the product you're selling. In rare occasions, this method works better than the latter. If used so frequently it is a dangerous weapon to get leads which ultimately leads to sales. Just select a platform to do this on and go fully in.
Post free content; This is one of the most important steps of my preference. Sharing free stuff online builds you an audience and makes you long term money. You can do this on any social media platform of your choice. To make the most out of this step, you can apply the 3:1 rule that is give 3x then ask if they your service in exchange for a referral or money.
Paid Ads; This method allows you to use the intermittent approach to advertise your brand more in the middle of an engaging content. It's when someone pays a platform to advertise their product or service to a specified audience. Paid Ads are used better for short form content and when used properly can help increase outreach and engagements which generate LEADS.
These are what I learnt from @AlexHormozi on Saturday, during his book launch $100m LEADS. I will share more tips and my progress after making use of the audio books, playbooks and ultimately apply them to get more LEADS. Thank you for reading andswc cd2 make sure to subscribe for more.